Booking Holdings Inc. (BKNG) on Decifer

Decifer ranks BKNG number 112 of 269 tracked names on durable business quality.

Why it ranks here

• Sales are growing about 13% a year, faster than 52 in 100 companies we measure.
• It keeps about 34 cents of every sales dollar as cash, safer than 94 in 100 companies we measure.
• It earns about 51% a year on the money put into the business, better than 97 in 100 companies we measure.
• It costs about 18 times its yearly profit; the middle of its industry is 18. Cheaper than 49 in 100 companies we measure, against their own industries.

The current read

The evidence on BKNG lines up on the supportive side: a live market force supports this name through its theme connection. One signal disagrees: the intelligence feed flags this name as connected to what is moving markets now, worth watching but not the weight of the evidence.

Themes

• Travel & Experience Reopening: Consumers are structurally reallocating discretionary budgets toward travel, hospitality, and live experiences, with demographic tailwinds from affluent retirees.

Read the full BKNG research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.